Now that I've discovered whole food vitamins, I'm never going back. Yes, they cost more than synthetic vitamins. But synthetic vitamins are a waste of money in the first place. If your body can't extract the nutrients from them, then what's the point? Also, if you're a person who shops for organic and pesticide-free food whenever possible, then why wouldn't you make sure your vitamins are just as good? It's a no-brainer to me.
Most importantly, they work for me. I definitely feel a difference over my old vitamin supplements. I'm convinced.